Whack: Management Zingers #13
by David Zinger
It is only fitting that we have a whacky Management Zinger for our 13th entry into this feature.
Guy Kawasaki had an interview with Roger von Oech about creativity based on the 25th anniversary of Roger’s quintessential classic creativity book: Whack on the Side of the Head. I have used this book off an on for the past 25 years. I just put it away when my head begins to hurt and pull it back out when I need to open my mind.
Here is question 7 from Guy and Roger’s response:
Question: Speaking of “mantras,” do you have one?
Answer: My mantra is “Look for the Second Right Answer.” This has been my guiding principle for over thirty years. Much of our educational system tries to teach us to look for the “one right answer.” I find that looking for the second right answer is an incredibly easy way to open my mind. For example, when I’m looking for information, this mantra tells me to go beyond the right answers that have worked in the past and look for others. When I’m trying to be creative, it playfully advises me to put my ideas in unusual contexts to give them new meanings.When I’m evaluating concepts, it implores me not to get stuck in the negative, and not to fall in love with one particular approach. And, when I’m implementing ideas, it reminds me that if one idea doesn’t work, a different one just might, and to act accordingly.
Related Stories
POSTED IN: creativity, management, management zingers
0 opinions for Whack: Management Zingers #13
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: