Corporate video blogs
Remember when blogs were so controversial in big companies? Now there are tons of execs blogging and hardly anyone blinks. I think there’s also been a shift in the way people view blogs, particularly those written by corporate types. Personal blogs still feel personal, but corporate blogs….uh….don’t.
I was visiting friends in San Diego last weekend and one of my buddies knows one of the cofounders of Stone Brewery and we got a personal tour of the facilities with the president (thanks again, Steve!). That was cool, but really nothing earthshaking.
However, I was browsing their website looking for the bistro menu and I ran across the CEO’s video blog. That’s right, the CEO’s video blog. Now granted, this is a brewery and the culture is unabashedly San Diego casual, but it still seems pretty amazing and cool to me that any C-level exec is vlogging.
It’s really hard to be a chilly corporate type when you’re running around with your video camera. It almost breeds the authenticity that was the hallmark of the early days of corporate blogs.
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POSTED IN: communication, creativity, innovation, leadership, marketing, weblogs
1 opinion for Corporate video blogs
Alexander Kjerulf
Feb 23, 2007 at 12:25 am
That is seriously cool.
For a less beery example, I recently talked to the communication’s director of the dutch post company TNT, who have 140.000 people world wide.
He told me that some of their employees do internal video blogs - and that all their drivers had received a video ipod, so they could see the videos on the road.
Their CEO also blogs very openly about all the isues he and the companye faces.