Rapid reading
This isn’t a book review, though one will be coming shortly. I’m blasting through Citizen Marketers: When People Are the Message (book blog) by Ben McConnell and Jackie Huba (blog) for the MarketingProfs book club.
So far, so good. I’ve really enjoyed the read and it’s lived up to the book jacket blurbs. This is the first MarketingProfs book club, and I’m anxious to see how it goes. As much as I’d like to be, I’m really not a very good online community person. My life in meatspace and online are pretty parallel. I like hanging out with people I already know and love. I just don’t have the patience/brass/whatever to invest myself in (most) existing online communities. Since this book club is just starting out (this is the first book), I’m hopeful that maybe it’ll stick this time. We’ll see.