Slacker Manager

Helping customers help you

by Bren on November 1st, 2005

UPDATE: Screenshot for Brian’s comment request.

Today is that day each month when I get all those once-a-month reminders of all the mailing lists I belong to. I also get a few email newsletter mixed in with the bunch. One that I always look forward to is Mike McLaughlin’s Management Consulting Newsletter (current issue). Mike also runs the Guerrilla Marketing for Consultants blog, which is another excellent resource. In the current issue of the MC newsletter, Mike notes that the takeout menu from his favorite restaurant has their phone number, fax number and hours of operation on every page of the menu. A small thing but very helpful.

I’ve been messing around with Swivel lately, which is a new service (in BETA) for tracking your various online sources of income. It does all it’s stuff with whizzy flash charts and it’s very interesting and potentially useful. Aside from all that, though, on every page of their site they have a little text input box at the bottom left corner of the page that says "Help us improve." That’s really useful since I can fill in the box while I’m looking at the page that’s giving me problems, rather than going and searching for the "contact us" page and then trying to remember what the problem was. Seems to me that this would be a good practice for just about any company doing business over the web.

Does your site make it easy for customers to tell you stuff?

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POSTED IN: customer service